Description:
This session explores the role of media as an active partner in advancing Egypt’s Vision 2030, highlighting how media institutions can contribute to sustainable development through targeted campaigns, engaging developmental content, and the effective use of social media platforms. It also addresses key digital transformation challenges, including cybersecurity threats, the spread of fake news, and the digital divide, while exploring strategies to combat misinformation and safeguard Egypt’s national development agenda. Furthermore, the session explores the future of the media industry in the age of artificial intelligence, focusing on sustainable funding models and the sector’s readiness to adapt to the technological revolution reshaping global media.
